Brand Palette Extractor
Drop any logo or screenshot and get back its 8 dominant colors as hex values.
Quick answer: Brand Palette Extractor: drop any logo or screenshot and get back its 8 dominant colors as hex values. Runs entirely in your browser, free, no signup.
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The extractor downsamples your image and buckets pixels by color, then surfaces the eight most-common buckets by area. That area-weighting is the key to why it's useful for brand work: a color that fills a large flat region — a logo's fill, a hero background — ranks above a scattering of anti-aliased edge pixels, so the result reflects the colors a viewer actually perceives as dominant.
Expect the returned hexes to be close to, not identical to, the source. Quantizing to coarser color steps is deliberate: it merges the dozens of near-identical shades that JPEG compression and anti-aliasing produce into a single clean swatch. That trade-off is ideal for capturing a brand's palette but means you shouldn't rely on it for pixel-exact color matching.
Feed it the cleanest source you can. A flat vector logo or a solid-color screenshot yields crisp, confident swatches; a busy photograph returns a muddier, less actionable set because there's no dominant region to lock onto. If a brand uses a subtle accent that occupies little area, it may fall outside the top eight — crop to the region containing it and re-run.
Once you have the anchor colors, expand them into a working scheme — tints, shades and harmonies — with the Color Palette Generator.
Frequently asked questions
- Is the brand palette extractor free?
- Yes — free, no signup, no upload.
- Are my images uploaded?
- No — the image is decoded and analyzed entirely in your browser.
- How many colors come back?
- The 8 most-frequent dominant colors, sorted by area.
- Why are the colors slightly off from the original?
- We round to 16-step buckets to merge near-identical pixels into one swatch — perfect for brand work, off by a few units for pixel-accurate work.
- What formats are supported?
- Anything your browser can decode: PNG, JPG, WebP, GIF, SVG, AVIF.